Monday, January 27, 2014

Understanding unconscious priming by sensory integration model usage

A new study published in Perspectives of Psychological Science, released by Roberta Klatzky and J. David Creswell from Carnegie Mellon University proves that priming and its effects don`t always behave as predicted. According to Klatzky, the approach focuses on understanding how the basic processes work. If this is done, it is possible to take into consideration the inconsistencies as well. When scientists are able to understand the basics, it is possible to control further effects. Crewel believes that this new model is an important benefit for social priming research. “We are constantly being primed by our environment, yet there is significant debate in the field about whether primes can influence our behavior in meaningful ways, particularly because a couple of recent studies haven't been able to replicate established priming-social behavior effects”, he said. Creswell and Klatzky also received a prize for their work from Wray Herbert, writer.

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