A new research conducted at the University of Cambridge studied the issue of binge eating and obesity. It has brought forward a new method that will be helpful in evaluating and treating obesity and related food behavior. Adding on to the efforts the researchers have published the reviewed video of their work in JoVE, the Journal of Visualized Experiments.
Through these videos the scientists have shown their objectively further detailing the mechanisms of over-eating in humans. For this they assessed the participant’s willingness to work and also pay for food. Along with it they kept a track on brain activity using and the MRI scanner.
One of the co-researcher Dr. Paul Fletcher explains, “We present alternative ways of exploring attitudes to food by using indirect, objective measures—such as measuring the amount of energy exerted to obtain or view different foods, as well as determining brain responses during the anticipation and consumption of desirable foods.”